Brazilian football’s governing body enters integrity-focused partnership

The Brazilian Football Confederation (CBF), the governing body for football in Brazil, has announced a new partnership with Sportradar.

The alliance will see the CBF employ the sports data company’s fraud detection system across all matches in the country’s national leagues. The CBF has also launched its own in-house integrity department, appointing an integrity officer who will work closely with Sportradar with the objective of protecting the integrity of Brazilian football.

Sportradar already screens the betting patterns in the Campeonato Brasileiro Série A and Série B, the top two leagues of Brazilian club football, as part of a previous agreement with international governing bodies. The new partnership with the CBF will also see the Switzerland-based company monitor Campeonato Brasileiro Série C and Série D, Brazilian football’s third and fourth tiers respectively.

Marco Polo Del Nero, president of the CBF, said: “Our commitment is on the integrity of all the competitions, safeguarding all matches from any interference. The betting market is growing and we have to ensure that our competitions are not hit by despicable integrity attacks.

“We were looking for a leading partner in the world market, with widely recognised work and which already had a broad knowledge of the Brazilian football structure. We are delighted to shake hands with Sportradar.”

Andreas Krannich, Sportradar’s managing director of integrity services, added: “We have put a lot of energy in building our reputation in North and South America and it is so gratifying to see that work come to fruition.

“Brazil is so important to the global game – a powerful and much-loved standard bearer for football’s past glories and future excitement. Shaking hands with CBF is a proud moment for us and it only motivates us to continue building our reputation and working hard to protect football and sport in every corner or the globe.”

sportspromedia.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s